Marketing

Newsletter Signup

Grow your list with low-friction, high-conversion subscribe forms.

Browse Newsletter Signup Templates

Why use Forge for newsletter signup?

Newsletter signup forms should be nearly invisible — low-friction, fast, and present everywhere your content appears. Forge lets you embed ultra-lightweight subscribe forms directly in blog posts, footers, and popups without any performance penalty. Our forms add under 2KB to your page — orders of magnitude lighter than Mailchimp's embed script.

Full UTM tracking lets you attribute every subscriber back to the campaign that drove them. Conditional flows let you ask a single qualifying question after email collection — like their main interest area — to automatically apply Mailchimp or ConvertKit tags for precise segmentation from day one.

Zero-friction embeds

A single email field. Under 2KB page weight. Works in footers, blog posts, exit popups, and slide-ins.

UTM attribution

Every subscriber gets their source (organic, newsletter, paid) captured automatically for CRM segmentation.

Auto-tagging

Ask one qualifying question after email capture. Use the answer to apply Mailchimp or ConvertKit tags automatically.

Performance Data

Newsletter forms in article footers see 4.7% opt-in rate vs. 1.2% for sidebar popups

Interest-tagged segments average 67% higher open rates than untagged general lists

How to set it up

1

Create a 1-field subscribe form

Start with just an email field. Keep it to a single CTA. Place it in your page footer or after article content.

2

Add an optional interest selector

Step 2 (optional): a single dropdown asking about their main interest. Use this to apply list tags.

3

Connect your email provider

Webhook to Mailchimp, ConvertKit, or Resend. Map email + tags to subscriber properties.

4

Track attribution

Enable UTM capture in form settings. All subscription sources are tagged automatically.

Start from a Template

Or use the Headless API to build from scratch.