Lead Generation
Capture, qualify, and route leads automatically.
Browse Lead Generation TemplatesWhy use Forge for lead generation?
Turn anonymous traffic into qualified pipeline. Forge lets you build multi-step conversational forms that qualify leads using advanced conditional logic before securely piping them into Salesforce or HubSpot. Every field can adapt based on prior answers — showing enterprise questions only to enterprise visitors, and skipping irrelevant fields entirely.
Teams using Forge for B2B lead gen report 2.3× higher completion rates vs. single-page forms, primarily because multi-step flows reduce cognitive load. Our hidden UTM field injection captures attribution data automatically — no extra form fields added.
Conditional Logic
Skip irrelevant questions and route hot leads directly to sales calendars based on company size or intent signals.
Hidden UTM Tracking
Automatically capture utm_source and utm_campaign on every submission without adding visible fields to your form.
Instant Webhook Routing
Notify the correct sales rep in Slack within 200ms based on lead score, company size, or geographic region.
Performance Data
Teams using multi-step lead forms see 2.3× higher completion
Average time-to-SQL drops 67% when leads are routed by company size
How to set it up
Create a multi-step lead form
Use the visual builder to create a 2-3 step form. Step 1: email + name. Step 2: company size + use case.
Add conditional logic
Show enterprise-specific questions only if company size is 200+. Skip SMB questions for large accounts.
Connect your CRM
Add a HubSpot or Salesforce webhook. Map form fields to CRM properties in the dashboard.
Add UTM hidden fields
Drop Forge's UTM snippet into your site header. All sources are captured automatically.
Start from a Template
Or use the Headless API to build from scratch.